Challenge was formed in 1998 with an emphasis on service that is built on the independence and unique nature of our owner-operated stations. Because we are New Zealand owned, Challenge quickly became a force in the industry offering matching fuel services with a local community feel.

Challenge is a brand that stands for Kiwi independence, value for money, down-to-earth service and being genuine with our customers.

Throughout NZ we have a network of 78 independently owned and operated stores.